Ad Astra – A Creative Advertising Challenge

Assam down town University's LUMOS 2024 celebrations continued with Ad Astra, a thrilling occasion that challenged attendees to think creatively and develop original advertising campaigns.

Eight teams of three people each were assembled for the event, and their mission was to create effective ads that tackled pressing problems. The purpose of this exciting contest was to push competitors to use their imaginations and create audience-resonant, solution-focused advertising. The teams were assessed on their inventiveness, applicability, and efficiency in addressing current issues by the panel of eminent judges, which included Dr. Bishal Bhuyan, Dr. Tssenpui Murry, Dr. Winee Saikia, and Mr. Vishnu K. Suresh. The enthusiasm in the room was evident as groups showcased their creative concepts, igniting discussions about the influence of advertising on social transformation.

Business Pitch – Igniting Entrepreneurial Passion

The spirit of entrepreneurship was alive at Business Pitch during LUMOS 2024 at Assam down town University!

In an attempt to win over the distinguished panel of judges, thirty enthusiastic contestants took the stage to showcase their creative business concepts. The occasion gave aspiring business owners the ideal stage on which to demonstrate their originality, market viability, and idea feasibility. Judges Dr. Jyoti Prasad Kalita, Dr. Bhabajyoti Saikia, and Dr. Bijit Deb Barman carefully analyzed each pitch, providing useful input on how to turn these ideas into successful enterprises. With a wide spectrum of innovative business ideas, from digital companies to social impact projects, the participants gave it their all, showcasing the entrepreneurial spirit that is flourishing at Assam down town University.