Master of Business Administration

2 Years Master Degree Programme

Our Apporach

Global Education, Global Acceptance

  • Combines theoretical knowledge with practical exposure through case studies, projects, or industry interactions.
  • Equips students with the skills and mindset to pursue entrepreneurial ventures.
  • Covers a wide range of business management topics in depth.

Industry-Academia Collaboration

Specialization

Programme Specialization

  • Marketing
  • Human Resource Management
  • Finance
  • Digital Marketing
  • Retail Management
  • Banking & Insurance

Programme Details

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2 Years Programme

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Upto 100% Scholarship

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100% Placement Assistance

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Eligibility
Minimum 50% in

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Master of Business Administration (MBA) is a 2 year full time programme offered by the Department of Management, Assam down town University. The programme has four semesters. Which consists of core and optional courses. Each individual course follows a structure comprising two components, with Theory accounting for 50 marks and Internal Assessment for 50 marks, excluding specific practical subjects. The minimum passing threshold for successful completion is set at a combined score of 50%. A total of 50 marks is allocated for the evaluation of the Summer Project report or Thesis by the respective Guide. An additional 50 marks are designated for the Viva and Presentation, which will be assessed by a panel of instructors appointed by the Head of the Department (HOD) specifically for this purpose. The minimum passing threshold for successful completion is set at a combined score of 50%. If a student fails in a Semester Examination, he/she will be declared failed and he/she has to reappear in the subsequent Compartmental Examinations or in the same Semester Examination next year.

  • AdtU management graduates will be well prepared for successful careers in corporate, institution, or government, emphasizing dual specialization in two areas: Human Resources, Marketing, Digital Marketing, Finance, Banking & Insurance, with a focus on quality, efficiency, strategic planning, project management, environmental sustainability, and resource utilization.
  • The graduates will be academically prepared to attain expertise with global competency in due course and contribute proactively to organizational growth and development through their strategic management practices.
  • The graduates in management will engage in ongoing professional development to enhance their professional stature, actively contributing to both their field and society, with the potential for success in higher education in management if pursued.

  • Apply management principles, theories, practices, and analytical methods for solving business problems.
  • Identify, formulate, and analyse business problems critically and design effective solutions for reaching substantiated conclusions using managerial knowledge.
  • Plan solutions for complex management problems within prevailing constraints and develop effective strategies for implementation.
  • Apply research methods and analytical thinking for data interpretation and information synthesis using modern tools to provide valid conclusions.
  • Demonstrate knowledge and principles to manage diverse projects by considering financial and socio-environmental aspects.
  • Communicate effectively in the cross-cultural and diverse business context, maintain documentation and prepare effective reports.
  • Excel independently and as a member or a leader in diverse team and interdisciplinary contexts.
  • Commitment to adhere to values and apply business ethics in the professional environment.
  • Ability to engage in independent and lifelong learning in the broadest context of techno-managerial change.

  • Apply multidisciplinary concepts in simulated socioeconomic environments to manage real-life problems and gain insight into current industry trends.
  • Exhibit decision-making competency and leadership in diverse socioeconomic environments through co-curricular and extra-curricular Initiatives.
  • A comprehensive understanding to excel in the profession with global competency through international certification courses.

Curriculum Details

Year wise Course Details

Odd Semester

Courses for this semester

Course Overview

This is an intermediate level course designed for students with little to no skills official management. Through this, we introduce the Through this course, selected short readings, and self-paced activities, students gain both conceptual and practical knowledge of core concepts of financial planning to, Define the scope of personal financial planning and understand its impact, Make progress towards financial goals and avoid common mistakes, Account for rates of return and opportunity cost, Determine the present value of single and multiple cash flows, Review taxation basics including filing, deductions, exemptions, credits, Understand options to defer or avoid taxes legally and responsibly, Get ahead in a low interest rate environment, Deepen the understanding of how money impacts your personal satisfaction.

Course Outcomes

  • Develop a cash management strategy and a plan to facilitate the home or automobile buying process.
  • Design a diversified investment portfolio that addresses several different investment objectives.
  • Differentiate between open- and closed-end mutual funds, exchange-traded funds, and direct or indirect real estate investments.
  • Create a financial plan that covers your income needs in retirement and helps protect you and your estate.

Course Overview

This course provides a comprehensive understanding of the fundamental principles of management and explores the behavioral dynamics of individuals and groups within organizations. It focuses on key management functions such as planning, organizing, leading, and controlling, while analyzing how these functions contribute to organizational performance.

Course Outcomes

  • To understand the Fundamentals of Management Principles and Behavioral aspects of Individuals and Groups in an organization.
  • To comprehend the principles of organizing and controlling within organizations and their role in enhancing performance.
  • To analyze individual and group behavior in organizations and its impact on organizational culture and effectiveness.
  • To explore key concepts of leadership and motivation, and how they influence organizational behavior and performance.
  • To understand the evolution of management thought and its application in modern organizational practices.

Course Overview

To provide a basic understanding of the value and use of quantitative methods in administrative and operational problem solving and making . To develop an understanding of a variety of statistical and quantitative techniques applicable to a wide range of business situations; to understand about various theorems and will be able to use statistics for analyzing data with graphs

Course Outcomes

  • The students will be able to use the theoretical foundation concepts of mathematics.
  • The students will be able to understand the concept of vectors and matrices.
  • The students will be able to use statistics for analyzing data with graphs and diagrams.
  • The students will be able to use the concepts of central tendency, significance and chi square test while analyzing data and interpret it
  • The students will be able to use the concept of probability and various theorems.

Course Overview

The purpose of this course is to apply micro economic concepts and techniques in evaluating business decisions taken by firms. The emphasis is on explaining how tools of standard price theory can be employed to formulate a decision problem, evaluate alternative courses of action and finally choose among alternatives

Course Outcomes

  • Understand the concept of ME and its application in business decisions.
  • Understand and analyse economic concepts related to production processes and scale dynamics.
  • Evaluate various concepts of cost and their strategies.
  • Comprehend diverse aspects of profit within the competitive business context.
  • Understand the utility of National Income indicators in managerial decision-making.

Course Overview

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Course Outcomes

Course Overview

The Accounting for Managers course describes how accounting transactions are compiled into financial statements and how information about company performance can be extracted from those statements.

Course Outcomes

  • To understand the Fundamentals of Management Principles and Behavioral aspects of Individuals and Groups in an organization
  • To comprehend the principles of organizing and controlling within organizations and their role in enhancing performance.
  • To analyze individual and group behavior in organizations and its impact on organizational culture and effectiveness.
  • To explore key concepts of leadership and motivation, and how they influence organizational behavior and performance.
  • To understand the evolution of management thought and its application in modern organizational practices.
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Even Semester

Courses for this semester

Course Overview

Upon completion of this course, students will have a comprehensive understanding of the basic functions of Human Resource Management, its scenario in India, and the various aspects of staffing, compensation management, and human resource development. They will also be aware of global trends and challenges in HRM, enabling them to apply their knowledge in diverse organizational contexts.

Course Outcomes

  • The students will be able to explain the basic functions of Human Resource Management and concept of Human Resource Planning
  • The students will be able to demonstrate the implications of job analysis and job evaluation
  • The students will be able to understand and analyse the various elements of staffing.
  • The students will be able to define, explain and describe the concept and need of compensation management.
  • The students will be able to understand the concept of Human Resource Development and applicability of recent trends in HRM in different sectors .

Course Overview

Upon completion of this course, students will be acquainted with various tools and techniques used in financial management, gain knowledge of financial statements components, and develop the skills to analyze and interpret financial information for managerial decision-making. They will also be familiar with techniques in cash, inventory, and receivables management, understand sources and uses of finance, and be able to evaluate capital expenditure decisions. The course will prepare students to address contemporary issues in financial management and apply their knowledge in real-world scenarios.

Course Outcomes

  • Will know the functions and responsibilities of the finance department.
  • Able to identify the various sources of financing the long and short term financial needs of a business entity.
  • Use the mathematical tools and techniques for understanding the financial position of an entity.
  • Analyse the impact of time value of money on investments and capital decisions.
  • Analyse the day to day requirement of funds for better decision making

Course Overview

MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit

Course Outcomes

Course Overview

Upon completion of this course, students will possess a solid understanding of cost concepts, costing techniques, and decision-making tools in cost accounting. They will be equipped with the skills to analyze and control costs in both manufacturing and service businesses. Additionally, students will be familiar with contemporary issues in cost and management accounting, enabling them to apply their knowledge in dynamic business environments.

Course Outcomes

  • Analyze, apply, and demonstrate the tools of cost management, including the preparation of cost sheets
  • Demonstrate effective control in material cost through optimized purchase procedures and inventory management.ent
  • Select and apply the most suitable costing method for different business scenarios.
  • Apply variance analysis in standard costing, understand marginal costing principles.
  • Understand the accounts, reasons, and needs for reconciliation, and applying various methods for accurate alignm

Course Overview

Upon completion of this course, students will have a comprehensive understanding of organizational behaviour, its various models, and the key factors influencing individual and group behaviour in an organizational context. They will be equipped with the knowledge and skills to analyze, interpret, and effectively manage human behaviour in diverse organizational settings.

Course Outcomes

  • Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.
  • Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization.
  • Analyze the complexities associated with management of the group behavior in the organization.
  • Demonstrate how the organizational behavior can integrate in understanding the motivation (why) behind behavior of people in the organization.
  • Learn and accept and embrace in working with different people from different cultural and diverse background in the workplace.

Course Overview

Upon completion of this course, students will appreciate the essential complementarity between values and skills, understand the significance of sustained happiness and prosperity, and develop a holistic perspective towards life and profession. They will be equipped to apply universal human values in ethical conduct, trustful interactions, and mutually enriching relationships. The course will foster a deep understanding of the interconnectedness of human existence with nature, leading to a balanced and fulfilling life.

Course Outcomes

  • Acquire a comprehensive understanding of the contemporary need, guidelines, content, and processes involved in Value Education.
  • Explore self-exploration mechanisms, emphasizing 'Natural Acceptance,' and evaluate human aspirations for Continuous Happiness and Prosperity.
  • Understand the co-existence of 'I' and the body, implement programs for Sanyam and Swasthya, and analyze foundational values in human relationships.
  • Recognize the role of harmony in the family, interpret values like Trust and Respect, and visualize a universal harmonious order extending from the family to the world.
  • Integrate a holistic understanding of interconnectedness in nature, recognize implications on professional ethics, and develop competence for a universal human order and eco-friendly production systems.

Course Overview

Upon completion of this course, students will have the ability to understand the principles and practices of Production Management, study the different phases of Operations Management, acquire knowledge of productivity, learn about production planning and design, and comprehend the principles of Total Quality Management. They will be well-equipped to apply these concepts in real-world scenarios and contribute effectively to the efficient functioning of production and operations in diverse industries.

Course Outcomes

  • Understanding the different roles of production and operations management.
  • Awareness of different strategies for improving productivity.
  • Analyze and understand product design.
  • Learn about manufacturing process

Course Overview

Upon completion of this course, students will have a broad understanding of research methodology, including the theory of science and both qualitative and quantitative research methods. They will enhance critical thinking skills through literature review in various domains and develop competencies in planning, conducting, evaluating, and presenting research projects. The hands-on mini-research project will provide practical experience, and the course will instill a strong foundation in research ethics and responsible conduct.

Course Outcomes

  • 1. Students will have basic knowledge of Research methods.
  • 2. Students will gain the knowledge of Research Methodology.
  • 3. Students will be able to gain the Skill questionnaire development. Students will be able to acquire theknowledgeofbasicReport/dissertationProcedure.

Course Overview

Upon completion of this course, students will have a deep understanding of the concept of professional development, theories of development, and sustainable development issues. They will be equipped to utilize past knowledge for effective implementation, develop an integrated approach for implementation, and demonstrate a strong commitment to social responsibility. Additionally, students will enhance their professional skills and talent to face and overcome challenges in the business environment, fostering transformative change in communities when taking up their responsibilities.

Course Outcomes

  • 1. Develop highly skilled and knowledgeable management professional who can deal with various areas and aspects of businesses.
  • 2. Develop analytical and research ability as management professional who can be more efficient and innovative in practice.
  • 3. Gather knowledge about various development concepts and the theories of development.
  • 4. Encourage the students towards Non-traditional thinking.
  • 5. Effectively communicate scientific and technical knowledge in a professional manner.
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Odd Semester

Courses for this semester

Course Overview

The subject strives to provide information pertaining to business, corporate, and global reforms taking place globally and familiarizing the students to new formats of the market. In order to acquaint the students with knowledge of disaster management to handle critical situations through practical application of strategies of control and prevention. The subject tries to outline and illustrate how the market for corporate strategy and control is related to corporate governance and help students relate their knowledge of India context to emerging trends of the global world. Further, the subject enhances the learning and analytical skills of the students to solve business cases and provide strategic solutions

Course Outcomes

  • Understand the importance of strategy making in business and should be able to setbusiness goals
  • Understand the factors and components of the business environment and make business decisionsbased on environmental factors.
  • Use proper techniques in analysing the business environment
  • Analyze the competition and its underlying factors in an industry.
  • Identify the needs of the business and should be able to take the proper strategy for the benefitof the business

Course Overview

The primary objective of a consumer behaviour syllabus is to provide students with a comprehensive understanding of the psychological, social and cultural factors that influence consumer-decision making processes. It develops an understanding of various influences on consumers from friends and family, reference groups and society in general.

Course Outcomes

  • To explain the concept of consumer behaviour and describe the consumer research process.
  • To analyse the decision-making process.
  • To assess consumer motivation and personality.
  • To evaluate the psychological and social influence on consumer behaviour
  • To impart the knowledge of consumer attitude

Course Overview

Advertising – its meaning, definition and functions; advertising as an element of marketing mix; Types of advertising – institutional, industrial, political etc. The subject enables to understand the strategy of human resource development and career planning.

Course Outcomes

  • Understand the concepts, functions and forms of advertising.
  • Design media plans and advertising campaigns.
  • Apply creativity in designing ethical and effective advertisements.
  • Understand the concepts and needs of sales management in business organizations.
  • Demonstrate the qualities of a good salesperson in making sales calls and managing sales-related activities.

Course Overview

1. To understand the strategy of human resource development and career planning. 2. To know the concept of training and development. 3. To learn about the training evaluation. 4. To understand about the ROI Analysis of Training Programme. 5. To understand about training strategy for organizational growth

Course Outcomes

  • Understand the concepts and differences between training and development
  • Identify the needs and components for designing a training program
  • Evaluate and apply the models of training programs at different levels
  • Analyse the need and process of ROI on Training programme
  • Implement training strategies for fostering organisational growth

Course Overview

1. To understand the strategy about manpower resource planning. 2. To learn about the tools of analyzing work and design jobs. 3. To learn about the concept and need of appraising and managing performance. 4. To understand about performance management process. 5. To understand about E-HRM and International HRM.

Course Outcomes

  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.
  • Explain the Nature and Process of Human resource planning.
  • Articulate Job descriptions and Job Specifications
  • Understand and apply the concepts of Performance Appraisal Methods.
  • Understand and execute the Performance Management Process.
  • Identify and utilize the emerging trends in global human resource management.

Course Overview

Risk Management is a highly valued discipline and eagerly sought after by organizations that are heavily regulated, require high resiliency, deal with environmental, health, and safety issues, involved in project management, insurance, financial services, and also within the public sector.

Course Outcomes

  • Define and understand the various nature of risks.
  • Demonstrate risk assessment and risk response methods and techniques.
  • Applying the knowledge of risk associated with Corporate Governance
  • Relate the OECD guidelines for corporate governance and Evaluate the risks associated with governance
  • Interpret the scope, techniques and process of enterprise risk management (ERM)

Course Overview

To understand systematic trading approaches and the role of technical analysis in systematic trading. 2. To understand the operations of primary and secondary markets in India, including IPOs, rights issues, and stock exchange functions. 3. To learn about the phases involved in portfolio management, from formulation to revision, and their significance in achieving investment objectives.

Course Outcomes

  • Understand the functioning of Indian Financial Institutions
  • Acquire both fundamental and technical analyses and apply them effectively for investment decisions
  • Analyze, measure and enhance portfolio performance
  • Develop a comprehensive understanding of mutual funds and the dynamics of risk and return, facilitating informed decision-making in indirect investing.
  • Evaluate a comprehensive understanding of the derivatives market.

Course Overview

To know the concept and definition of professional development and other theories of development, and also to know about the sustainable development issues. 2. To enable students utilize past knowledge of various programmes and policies for effective implementation wherever applicable. 3. To facilitate students for developing an integrated approach for implementation that is suitably relevant to the situations. 4. To equip students with strong commitment and social responsibility in order to bring about a transformative change in communities when they take up their responsibility. 5. To enhance professional skill and talent of students to face and overcome any challenges in the business organization

Course Outcomes

  • Understand the techno-professional skills and their relevance for modern business managers
  • Understand and utilize digital knowledge for business management.
  • Proficiency in communication skills
  • Apply their knowledge in practical business contexts.
  • Apply critical thinking and interpersonal skills in negotiation and decision-making

Course Overview

Course Description: MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.

Course Outcomes

  • Gain information or knowledge from global level top universities
  • Gain insights from different perspectives
  • Exposure to different ways of learning platform
  • Gain exposure to writing and assess peer Reviews
  • Gain knowledge on Hands-on training

Course Overview

Course Description: MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes

Course Outcomes

  • Gain information or knowledge from global level top universities
  • Gain insights from different perspectives
  • Exposure to different ways of learning platform
  • Gain exposure to writing and assess peer Reviews
  • Gain knowledge on Hands-on training

Course Overview

Course Description: MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.

Course Outcomes

  • Gain information or knowledge from global level top universities
  • Gain insights from different perspectives
  • Exposure to different ways of learning platform
  • Gain exposure to writing and assess peer Reviews
  • Gain knowledge on Hands-on training
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Even Semester

Courses for this semester

Course Overview

This course is designed to enhance the ability to undertake research, critical thinking, and excellent communication.

Course Outcomes

  • Understand the difference between high-quality and low-quality journal
  • Learn how to define a research question (and motivate it both in practical and theoretical relevance)
  • Analyze data, e.g., has to take a particular approach to analyzing the data justification for the analysis
  • Working with the literature (combining two streams of research), engage with the basic components of a theory
  • Learn how to collect data, how to conduct interviews, how to analyse data.

Course Overview

Practical insights into managing financial distress and restructuring in corporate scenarios and implement ERM strategies, fostering skills to identify, assess, and manage risks for informed decision-making in organizational contexts

Course Outcomes

  • • To assess a firm's environment, governance, and strategy, covering aspects like the business environment, operational structure, and financial structure.
  • • To provide students with practical insights into managing financial distress and restructuring in corporate scenarios
  • • To implement ERM strategies, fostering skills to identify, assess, and manage risks for informed decision-making in organizational contexts
  • • To understand the reasons, benefits, and costs associated with these financial restructuring strategies, enabling them to navigate corporate expansion effectively
  • • To understand leasing, including its types and evaluation from lessor and lessee viewpoints

Course Overview

This course provides a comprehensive examination of risk management principles within the banking and insurance industry. Students will explore various types of risks, regulatory frameworks, tools, and strategies used by banking and insurance professionals to identify, assess, and mitigate risks. This course provides a detailed examination of risk management practices within the and advanced risk management tools used by banks to navigate the dynamic financial landscape. The course will cover a range of topics, including insurance product design, underwriting, claims management, and regulatory considerations

Course Outcomes

  • 1. Analyze underwriting risks, pricing risks, operational risks, reputational risks, investment risks in insurance. Examine credit risk, market risk, operational risk, liquidity risk, reputational risk, regulatory, and compliance risk in banking
  • 2. Understand the principles governing insurance product design and be able to evaluate the impact of product design on risk exposure. Analyze the role of risk evaluation in the process of insurance product formation and identify future trends in the domain of insurance product design and development.
  • 3. Describe the claims handling processes in insurance and be able to evaluate loss mitigation strategies. Assess the role of technology in claims management.
  • 4. Analyze the role of regulatory bodies in the banking sector. Evaluate the impact of Basel III on banking risk management.
  • 5. Identify and assess operational risks in banking. Evaluate internal controls and risk mitigation strategies

Course Overview

This particular paper provides the basic concepts, definitions and terms related to income Tax, Corporate Tax along with the determination of the residential status of an individual and scope of Total income. Basic knowledge of direct and indirect taxation including GST and CENVAT along with deductions and exemptions applicable are included in order to acquaint the students with the basic concept of income tax and computation of corporate tax liability

Course Outcomes

  • Understanding of Basic Income Tax Concepts:
  • Proficiency in Corporate Taxation:
  • Knowledge of Tax Planning Strategies
  • Expertise in Central Excise and Cenvat
  • Comprehensive Understanding of Goods and Services Tax (GST):

Course Overview

The course aims at exposing the students to the global business activities, marketing in international business and global forces transforming the international business today. The course would develop a general perspective about managing international business both in operational as well as strategic context.

Course Outcomes

  • Define international marketing and its differences from domestic marketing.
  • Understand the global marketing landscape by analysing PESTEL, SWOT, balance of payments, and trade barriers.
  • Apply strategic thinking to justify market entry decisions in international contexts, considering size, language, competition, and stability.
  • Evaluate how distribution channels, logistics, and order processing impact international marketing effectiveness.
  • Integrate knowledge for an international marketing plan with clear goals, combining sales promotions, public relations, and advertising.

Course Overview

Learn about personality, morale and motivation and leadership and its importance in an organization

Course Outcomes

  • Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.
  • Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization
  • Analyse the complexities associated with the management of the group behavior in the organization.
  • Demonstrate how the organizational behavior can integrate into understanding the motivation (why) behind the behavior of people in the organization.
  • To teach them to learn and accept and embrace working with different people from different cultural and diverse backgrounds in the workplace

Course Overview

A comprehensive understanding of the differences between goods and services marketing, enabling students to distinguish key characteristics and strategies unique to each domain.

Course Outcomes

  • Recognizing distinctions between goods and services marketing.
  • Comprehending the process through which value is generated in service enterprises.
  • Acquiring knowledge and mapping consumer responses in service purchasing scenarios.
  • Grasping the concept of quality, as well as the processes for measurement and implementation in services.
  • Recognizing variations in marketing concerns such as demand management and advertising.

Course Overview

The course explores the creation and management of start-up businesses. It concentrates on initial strategy, location, financing, staffing, daily activities controls and taxes. Students develop a business plan for a start-up business. This course evaluates the necessary qualities and characteristics of the successful entrepreneurial profile. It helps students recognize and determine the steps necessary to design and develop a startup for-profit business and to open and operate a small business enterprise. It describes the basic forms of small business ownership and identifies the necessary skills and competencies needed by an entrepreneur .

Course Outcomes

  • • Understand Entrepreneurship and its perspective
  • • Analyze opportunities for new venture creation
  • • Understand Strategic planning process for new venture
  • • Understand the global opportunities for entrepreneurs
  • • Developing the Entrepreneurial Plan

Course Overview

This specialization course delves into the intricate realm of Compensation Management, exploring its conceptual framework, theories, policies, and practical applications within

Course Outcomes

  • Understand the various theories and policies related to wages and compensation
  • Develop an understanding of the concepts of job descriptions, pay grades, performance based payments, evaluation methods, and pay systems
  • compensation packages
  • Understand the bonus structures and implement innovative wage incentives
  • objectives.

Course Overview

(IT) in the banking and insurance industry, focusing on its impact on operations, customer service, risk management, and strategic decision-making. The course will cover emerging technologies, digital transformation, and the challenges and opportunities faced by banks and insurance companies in the digital age.

Course Outcomes

  • 1. Articulate a comprehensive understanding of the historical and current role of IT in the banking and insurance industry. Assess the integration of IT in core insurance systems and its impact on operational efficiency
  • 2. Analyze the impact of digital transformation in the banking and insurance sector
  • 3. Address cybersecurity concerns and ensure compliance with privacy regulations in the banking and insurance sector. Understand the applications of blockchain technology in insurance, particularly in claims processing
  • 4. Formulate IT strategies that enhance customer engagement, retention, and overall satisfaction.
  • 5. Anticipate and assess the impact of emerging technologies on the future of the banking and insurance industry.

Course Overview

The Course will include the concept of industrial relations and its importance. The scenario of IR in India. The different concepts related to industrial relations such as collective bargaining and dispute. The origin of Trade union in India and its various elements. The course will also provide knowledge on different laws on labour and social security in India.

Course Outcomes

  • To learn about the conceptual framework of Industrial Relations
  • To learn the concept of grievances and its implication on the organization
  • To learn about Trade Union and its evolution etc
  • To learn different Labour Laws.
  • To learn about the social securities law governing the Indian Organization

Course Overview

Massive Open Online Courses (MOOCs) are free online courses available for anyone to enroll. MOOCs provide an affordable and flexible way to learn new skills, advance your career and deliver quality educational experiences at scale.

Course Outcomes

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Common Scholarship Test

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

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Support Start Ups
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Govt and MSME Collaboration
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International Tie-ups

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What our Students say

Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

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