Course Overview

Business economics course compiles subjects related to finance and economy , including business analysis , microeconomics etc . Business economics students are taught the application of economic theory as well as analysing the decision – making of businesses

Course Outcomes

• Analyze problems of business economics.
• Learn the different problems of costs
• Acquire skills to study the different types of demands, factors of production
• Learn about the types of business cycles
• Learn about the different phases of business cycles.

Course Overview

Basic accounting is one of the business functions that companies require to perform efficiently for ensuring sustained success. Whether a business intends to do their own accounting or hire professionals for it, they can benefit a lot by familiarizing themselves with basic accounting. The course will help to understand the basic accounting requirements which will benefit them in their practical situation

Course Outcomes

• To equipped with the knowledge and skills to understand the fundamental principles of book-keeping.
• To understand the principles of debit and credit, apply appropriate account formats, and adhere to the rules of debit and credit for accurate recording of financial transactions.
• To record financial transactions through the preparation of journals, maintaining organized ledgers, and compiling accurate trial balances, ensuring effective bookkeeping practices.
• To proficiently manage cash transactions through the preparation of cash book.
• To equipped with the skills to prepare comprehensive financial statements
• To equipped with the knowledge and skills to understand the fundamental principles of book-keeping.
• To understand the principles of debit and credit, apply appropriate account formats, and adhere to the rules of debit and credit for accurate recording of financial transactions.
• To record financial transactions through the preparation of journals, maintaining organized ledgers, and compiling accurate trial balances, ensuring effective bookkeeping practices.
• To proficiently manage cash transactions through the preparation of cash book.
• To equipped with the skills to prepare comprehensive financial statements

Course Overview

Human Resource Management oversees many more responsibilities than only traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce.

Course Outcomes

• To define, explain and describe basic functions of Human Resource Management.
• To define, explain and describe the various theories of Human Resource Planning & their implications.
• To define, explain and describe the various functions of Human Resource Development, Career Planning & Development, Performance management and Performance Appraisal.
• To define, explain and describe various concepts of career management and performance evaluation.
• To explain and apply various concepts of Job Compensation & Human Relations.
• To define, explain and describe basic functions of Human Resource Management.
• To define, explain and describe the various theories of Human Resource Planning & their implications.
• To define, explain and describe the various functions of Human Resource Development, Career Planning & Development, Performance management and Performance Appraisal.
• To define, explain and describe various concepts of career management and performance evaluation.
• To explain and apply various concepts of Job Compensation & Human Relations.
• To define, explain and describe basic functions of Human Resource Management.
• To define, explain and describe the various theories of Human Resource Planning & their implications.
• To define, explain and describe the various functions of Human Resource Development, Career Planning & Development, Performance management and Performance Appraisal.
• To define, explain and describe various concepts of career management and performance evaluation.
• To explain and apply various concepts of Job Compensation & Human Relations.
• To define, explain and describe basic functions of Human Resource Management.
• To define, explain and describe the various theories of Human Resource Planning & their implications.
• To define, explain and describe the various functions of Human Resource Development, Career Planning & Development, Performance management and Performance Appraisal.
• To define, explain and describe various concepts of career management and performance evaluation.
• To explain and apply various concepts of Job Compensation & Human Relations.

Course Overview

Extracurricular activities are programs that are not part of the regular school curriculum; and, are structured around an activity, goal, or purpose. Also known as extra-academic activities, extracurricular activities include sports, student government, community service, employment, arts, hobbies, and educational clubs. Extracurricular activities complement an academic curriculum.

Course Outcomes

• Learn to a plan so that they can make meaningful contributions, maintain a commitment, and manage their time and priorities
• Transform passionate students who demonstrate leadership and pursue interests beyond their academics
• Learn to participate in various co-curricular activities leading to their multifaceted personality development
• Express their ideas, views, In-depth evaluation and analysis clearly in the topic of their interest
• Demonstrate and practices different activities, by Integrating learning experiences by demonstrating transferable skills

Course Overview

This course comprises of different aspects of management. It includes the emergence of management thought and provides an overview of the core functions of management. This course aims to uplift the students managerial skills which is of prime importance to any organization in today’s era of globalization through various case studies. The course will further provide an understanding on the various concepts related to management of an organization through effective communication.

Course Outcomes

• Understand the Evolution of Management as a discipline
• Apply managerial functions in managing business concerns
• Understand and apply current management thoughts in business
• Be able to identify and apply appropriate management techniques for managing contemporary organizations.
• Understand the changes in theories about how managers should behave to motivate and control employees

Course Overview

MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.

Course Outcomes

• Gain information or knowledge from global level top universities
• Gain insights from different perspectives
• Exposure to different ways of learning platform
• Gain exposure to writing and assess peer Reviews
• Gain knowledge on Hands-on training

Course Overview

MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.

Course Outcomes

• Gain information or knowledge from global level top universities
• Gain insights from different perspectives
• Exposure to different ways of learning platform
• Gain exposure to writing and assess peer Reviews
• Gain knowledge on Hands-on training

Course Overview

MOOCS CE I is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.

Course Outcomes

• Gain information or knowledge from global level top universities
• Gain insights from different perspectives
• Exposure to different ways of learning platform
• Gain exposure to writing and assess peer Reviews
• Gain knowledge on Hands-on training

Course Overview

This course combines theoretical knowledge with practical applications, providing students with the skills needed to navigate the complex landscape of financial management and cost analysis in today's dynamic business environment. Through case studies, simulations, and real-world examples, students will develop the expertise required for effective financial decision-making and resource management.

Course Outcomes

• Describe the concepts of organization as well as Organizational Behavior
• Understand the approaches and models of the organizational behavior
• Understand various theories of personality and evaluate the influence of personality traits on individual behavior
• Determine the effectiveness and limitations of transactional analysis
• Explain the concept of perception and motivation and its influence on individual and group behavior

Course Overview

.

Course Outcomes

Course Overview

Basic accounting is one of the business functions that companies require to perform efficiently for ensuring sustained success. Whether a business intends to do their own accounting or hire professionals for it, they can benefit a lot by familiarizing themselves with basic accounting. The course will help to understand the basic accounting requirements which will benefit them in their practical situation.

Course Outcomes

• To equipped with the knowledge and skills to understand the fundamental principles of bookkeeping.
• To understand the principles of debit and credit, apply appropriate account formats, and adhere to the rules of debit and credit for accurate recording of financial transactions.
• To record financial transactions through the preparation of journals, maintaining organized ledgers, and compiling accurate trial balances, ensuring effective bookkeeping practices.
• To equipped with the skills to prepare comprehensive financial statements
• To proficiently manage cash transactions through the preparation of cash book.

Course Overview

This course is meant to understand basics of Marketing Management, about product, Brands and its Promotion Mix, distribution of products from manufacturers and the marketing environment.

Course Outcomes

• Define marketing and understand the concept of marketing mix
• apply the three steps of target marketing: market segmentation, target marketing,
• analyze the various stages in the product life cycle
• recommend a suitable pricing strategy and related terms
• Understand marketing channels & distribution process and understand advertising & other elements of promotion.

Course Overview

MOOCS is provided through Coursera Platform which is an online course where students are allowed to take course/ courses per semester on the basis of the hours with relevance to the credit. The courses are provided from the international universities across the world. During the courses, students have to submit assignments, quiz.

Course Outcomes

Course Overview

Human Resource Management oversees many more responsibilities than only traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce.

Course Outcomes

• The students will be able to understand basic functions of Human Resource Management
• The students will be able to define, explain and describe the various theories of Human Resource Planning & their implications.
• The students will be able to define, explain various functions of Human Resource Development, Career Planning & Development, Performance management & Performance Appraisal.
• The students will be able to explain and apply various concepts of Job Compensation & Human Relations.

Course Overview

Quantitative Techniques is a foundational course that equips students with the essential mathematical tools and statistical methods required for analyzing and interpreting quantitative data. This course is designed to provide students with a strong understanding of various quantitative techniques used in business, economics, finance, and other fields.

Course Outcomes

• Introduce the concept of data, collection and presentation of data
• Develop analytical skills using measures of central tendency.
• Familiarize the students with the concept and application of dispersion.
• Deliberate on the tools of predicting the future trends using time series analysis.
• Demonstrate tools of analysing bi-variate data using correlation and regression

Course Overview

The course focuses on the accounting, financial and management aspects that are required in businesses worldwide. This particular paper focuses on a wide range of subject areas such as financial analysis, management strategies, cost accounting and many more. In particular, it provides a working knowledge of cost and management accounting and tries to introduce the students to the recent trends in the field of cost and management accounting by preparing and interpreting budgets and knowing the operations results through variance analysis.

Course Outcomes

• Learn and understand the basic concepts of cost accounting, its relevance, use of the concepts of cost in costing and pricing of products and activities and analysis of costs for decision-making
• Understand and prepare Cost Sheet.
• Learn to apply inventory management tools and techniques for effective inventory control and review of financial analysis of inventory management and control and aspects of Budgetary control.
• Use the various cost control and cost reduction techniques. Learn and understand the need for labour cost control, various components of labour costs, labour turnover ratio etc.
• Learn the scope, objectives, nature of Management Accounting and its relationship with cost and financial accounting.

Course Overview

The course in Advertising and Sales Promotion is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in creating effective advertising campaigns and sales promotion activities. The course covers various aspects of communication, consumer behavior, branding, and promotional strategies that contribute to the success of businesses and brands in today's competitive market.

Course Outcomes

• Understand the concept of advertising and its use in its different forms.
• Take decisions regarding construction of proper media message plan an advertising campaign using proper media vehicles and budget.
• Utilize his/her creativity and should be able to develop and design various elements of an advertisement
• Understand the importance of sales management in an organization and should be able to take decisions related to sales management.
• Understand types and qualities of sales people and should be able to utilize it for becoming a good salesperson and should be able to take decisions in the related field.

Course Overview

The course begins with an introduction to various banking sectors like retail, corporate, rural, and international banking. Students will also explore non-banking financial intermediaries and the different types of advances and deposits offered by banks. We'll then delve into new banking products and dimensions, including credit, debit, and smart cards, along with various deposit products and the exciting world of e banking.

Course Outcomes

• Analyse Banking Functions and Financial Intermediaries
• Apply NPA Management and Securitization Knowledge
• Evaluate and differentiate fee-based services, letter of credits, bank guarantees, and off- balance sheet activities.
• Demonstrate an understanding of fire insurance, and the related process.
• Assess Impact of Technological Trends on Banking Services and Products.

Course Overview

This course provides a comprehensive exploration of retail and merchandising operations. Students will delve into the strategic and operational aspects of managing retail businesses, understanding consumer behavior, and implementing effective merchandising strategies. The course combines theoretical foundations with practical insights to prepare students for the dynamic world of retail management.

Course Outcomes

• Analyze the dynamic retail landscape and implement strategic marketing tactics.
• Evaluate effective merchandising strategies and demonstrate adept vendor selection and management skills.
• Apply advanced technological solutions for e-commerce and multi-channel retailing, fostering innovation in merchandising practices.
• Formulate entry strategies for global markets, considering cross-cultural challenges, and implement efficient global supply chain management practices.
• Advocate for sustainability in retail by implementing eco-friendly packaging, waste reduction measures, fair trade practices, and embracing corporate social responsibility (CSR).

Course Overview

This course offers a comprehensive understanding of hospital and healthcare services in the Indian context. It covers the significance of patient care, the role of administration, the effects of globalization, and an overview of public and private healthcare infrastructure. Students will explore clinical and support services in hospitals and how they influence the overall patient experience and hospital efficiency.

Course Outcomes

• Analyze the intricate network of hospital services.
• Evaluate the diverse landscape of the Indian healthcare industry.
• Classify hospitals based on their nature and elucidate the distinctive functions of corporate, government, trust, single-specialty, and multi-specialty hospitals.
• Comprehend the fundamental principles of clinical services and support services.
• Illustrate the foundational aspects of critical auxiliary functions in hospitals.

Course Overview

This course aims at enriching the understanding of students on the various forms of organization and management in general and relating to tourism and travel business in particular.

Course Outcomes

• This paper shall introduce learners to the tourism phenomenon.
• The paper highlights to the learners the role of tourism as an economic intervention and its significance in the economy
• The students will understand the global nature of tourism and government support for it.
• Students will appreciate the socio-economic, and ecological impacts of tourism.
• This paper shall introduce learners to the tourism phenomenon.
• The paper highlights to the learners the role of tourism as an economic intervention and its significance in the economy
• The students will understand the global nature of tourism and government support for it.
• Students will appreciate the socio-economic, and ecological impacts of tourism.

Course Overview

Extracurricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

• Engage students in their hobbies and interests.
• Allow the students to learn and display their hobbies.
• Improve social skills of the students
• Enhance higher self-esteem and positive outcome

Course Overview

This is an intermediate level course designed for students with little to no skills official management. Through this, we introduce the Through this course, selected short readings, and self-paced activities, students gain both conceptual and practical knowledge of core concepts of financial planning to, Define the scope of personal financial planning and understand its impact, Make progress towards financial goals and avoid common mistakes, Account for rates of return and opportunity cost, Determine the present value of single and multiple cash flows, Review taxation basics including filing, deductions, exemptions, credits, Understand options to defer or avoid taxes legally and responsibly, Get ahead in a low interest rate environment, Deepen the understanding of how money impacts your personal satisfaction.

Course Outcomes

• Develop a cash management strategy and a plan to facilitate the home or automobile buying process.
• Design a diversified investment portfolio that addresses several different investment objectives.
• Differentiate between open- and closed-end mutual funds, exchange-traded funds, and direct or indirect real estate investments.
• Create a financial plan that covers your income needs in retirement and helps protect you and your estate.

Course Overview

This course is to make a student of business management understand the principles and concepts of law relevant to efficient functioning of business. This includes formation of contracts; rights and obligations arising from contracts; special forms of contracts; law dealing with formation and functioning of companies; law relating to partnership; law relating to intellectual property rights; competition law; consumer protection law.

Course Outcomes

• Understand about various Laws Relating to business.
• Understand about duties and rights of partners.
• To understand the Government Regulations on business in India.
• To study the different types of Act in Indian Law like Indian Partnership Act, Consumer Protection Act, Indian Contract Act.

Course Overview

To introduce basic knowledge of financial management, To be familiar with the factors of capital structure relevant for dividend decisions, To impart knowledge on the various factors to be considered in designing the capital structure of an entity. To make the students understand and analyse the financial statements for managerial decision making

Course Outcomes

• Understand the basic accounting terms, concepts and principles.
• Prepare and evaluate the accuracy of the various books of accounts and the financial statements.
• Analyze the main ways of raising capital and their respective advantages and disadvantages in different circumstances.
• Use the accounting concepts to prepare and understand the financial statements
• To comprehend the capital structure and dividend policy of an organization

Course Overview

This course is going to give understanding about financial planning and Literacy. Through this course students will learn essential strategies to manage finances effectively, including budgeting, saving, investing, and debt management. Develop skills to achieve financial goals and secure a stable future. This course will provide practical guidance for individuals seeking financial independence and long-term prosperity

Course Outcomes

• Understand the relevant concept of money, borrowing, lending, taxes and their application to financial planning.
• Assess the personal financial planning process, the life cycle of financial plans and methods of goal achievement.
• Formulate a budget, record-keeping system and tax planning strategy based on current financial goal.
• Gain insights into tax planning for different financial scenarios, such as individual taxpayers,businesses, and investments.

Course Overview

Sales Management course has been designed to give the students the knowledge of the core concepts in managing the sales function of an organisation. The course will cover the important aspects in executing sales calls and activities related to planning, directing, controlling and motivating the sales force of an organisation.

Course Outcomes

• Plan and co-ordinate sales activities of an organization
• Execute effective sales calls
• Plan and execute sales contests
• Carry out functions of recruiting, selecting, training and leading sales people.
• Take up activities for motivating the sales force.

Course Overview

This course is designed to equip students with the essential knowledge and skills needed to conduct rigorous and effective research in the field of marketing. Through theoretical learning and practical applications, students will develop a solid understanding of research methodologies and their relevance to marketing decision-making.

Course Outcomes

• A comprehensive understanding of the fundamental principles and theories that underpin marketing research methodologies.
• Develop the ability to design effective and appropriate research methodologies tailored to specific marketing inquiries, considering variables, sampling methods, and data collection techniques.
• Develop the ability to select and justify the use of specific sampling methods based on the research question, population characteristics, and the goals of the study.
• Develop questionnaire design with specific research objectives, ensuring that the questions are tailored to gather relevant and meaningful data.
• Organize and structure research reports effectively, ensuring clarity in the presentation of ideas, methodologies, and findings.

Course Overview

Extracurricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

Course Overview

The students will be engaged in different activities headed under different clubs namely dance, music, photography, drama, literacy, etc. The students will participate in regular club activities like workshops, competitions as per their interest and hobbies. The students will be trained to represent ADTU in various inter university, state and national level competitions. The students will be given a platform to earn from invited experts in their respective fields. The students will get an exposure of 360 degree learning methodology considering the overall growth along with the academics.

Course Outcomes

Course Overview

This course provides a comprehensive understanding of the principles and strategies involved in managing services across various industries. It explores the unique challenges and opportunities in service management, focusing on delivering exceptional customer experiences, optimizing service processes, and enhancing overall service quality.

Course Outcomes

• Understand about various financial, tourism and travel industries
• Understand to fill the gap between service provider & service receiver
• Understand the marketing strategy of services.
• To study the different services being offered by service industry.
• Understand the Gap model in services and role of 8P’s in services Marketing.

Course Overview

MOOCS is provided through Coursera Platform which is an online course where students are allowed to take course/ courses per semester on the basis of the hours with relevance to the credit. The courses are provided from the international universities across the world. During the courses, students have to submit assignments, quiz.

Course Outcomes

Course Overview

This course is designed to provide students with a comprehensive understanding of the entrepreneurial process, from idea generation to venture growth. Students will explore the fundamental concepts, theories, and practical skills necessary to launch and manage successful entrepreneurial ventures.

Course Outcomes

• Ability to understand about entrepreneurship – introduction, concept, principles, practices, roles and responsibilities
• Ability to study the different types of entrepreneurs and how to promote women entrepreneur
• Ability to acquire knowledge of various Entrepreneurship Development Programmes (EDP)
• Acquire effective leadership and teamwork skills for entrepreneurial ventures.
• Acquire effective leadership and teamwork skills for entrepreneurial ventures.

Course Overview

This course will help the students to work effectively, demonstrate employability skills and a commitment towards professionalism. It will also help the students to analyze and synthesize information related to business environment and to facilitate evaluation of strategic alternatives. This course is inter-disciplinary and based on utilization of business resources employing traditional means of approach, conducive for individual and societal growth & development

Course Outcomes

• Develop highly skilled and knowledgeable management professional who can deal with various areas and aspects of businesses.
• Develop analytical and research ability as management professional who can be more efficient and innovative in practice
• Gather knowledge about various development concepts and the theories of development.
• Encourage the students towards Non-traditional thinking
• Effectively communicate scientific and technical knowledge in a professional manner.

Course Overview

This course is aimed to develop the social and soft skills and promote a holistic development of the learners, Keeping in mind the 360 degree learning methodology the students are engaged in different ac-tivities headed under different clubs viz. Dance, music, photography, drama, literary etc., The students are encouraged to participate in regular club activities, workshops, competitions as per their interest and hobbies, The student members of the club are trained represent AdtU in various inter University student and national level competitions, Renewed personalities are invited to conduct workshops that benefit the members and students by giving them the plat-form to learn from experts in the respective fields.

Course Outcomes

• Learn to express oneself creatively, orally, and in writing, effectively.
• Learn to establish career management skills and ascertain professional interests.
• Learn to use reflective thinking to increase self-awareness, development, and maturity.
• Learn to handle and settle interpersonal disputes.
• Learn to establish connections with people from various cultural backgrounds.

Course Overview

MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.

Course Outcomes

• Gain information or knowledge from global level top universities
• Gain insights from different perspectives
• Exposure to different ways of learning platform
• Gain exposure to writing and assess peer Reviews
• Gain knowledge on Hands-on training

Course Overview

MOOCS CE I is provided through Coursera Platform, which is an online course where students are allowed to take course/courses per semester on the basis of the hours with relevance to the credit and the courses are provided from the international universities across the world. During the courses, students have to submit assignments, quizzes.

Course Outcomes

• Gain information or knowledge from global level top universities
• Gain insights from different perspectives
• Exposure to different ways of learning platform
• Gain exposure to writing and assess peer Reviews
• Gain knowledge on Hands-on training

Course Overview

The Taxation Law provides students with a comprehensive understanding of the legal framework governing taxation and to explore the intricacies of taxation law in this course, both at the national and international levels. The course covers fundamental principles, concepts, and regulations related to taxation, enabling students to grasp the complexities of tax systems, policies, and their implications on individuals, businesses, and society as a whole

Course Outcomes

• Develop a deep understanding of taxation principles, regulations, and their applications.
• Acquire the ability to analyze complex tax statutes, cases, and scenarios to resolve intricate tax issues.
• Explain the sources and structure of tax law.
• Apply tax concepts to diverse business entities.
• Recognize ethical considerations in tax planning and compliance, considering broader societal impacts.

Course Overview

The course covers the important concepts of International marketing. This course highlights the need of international marketing, selection of international market, searching international buyers, organizing international selling, use of technology in international marketing, international marketing as an entrepreneurial venture, liberalization of trade and India’s export scenario.

Course Outcomes

• Understand the concepts of marketing in International Marketing and should be able to take decisions in the related field
• Find international market for doing business and should be able to process and export order.
• Acquire the orientation towards developing entrepreneurship in international marketing and should be able to do the related documentation
• Understand the benefit and use of information technology in doing international marketing
• Understand the role of WTO and other organizations in promoting international business and should be able to see the challenges and opportunities for Indian businesspeople doing international business.

Course Overview

Make the student understand about banking, practices and principles about life insurance practices and principles general insurance practices and principles

Course Outcomes

• Take banking and insurance related decisions efficiently.
• Take responsibilities in banking and insurance sector to pursue a career in these sectors.
• Understand the basic functions of banks and their applicability
• Understand the various types of life and general insurance
• Understand and apply the main principles of banking and insurance in taking decisions.

Course Overview

To make students understand theories and concepts that make them understand human behavior at their work places. To help students develop good interpersonal behavior.

Course Outcomes

• Show the ability to work with people by demonstrating good interpersonal behavior
• Show the ability to analyze organizational problems related to human behavior and find solutions to such problems.

Course Overview

This course provides students with a comprehensive understanding of strategic management principles and practices in the context of contemporary business environments. Students will explore the strategic decision-making process, the formulation and execution of business strategies, and the impact of strategic choices on organizational performance. Emphasis is placed on developing analytical skills, critical thinking, and the ability to apply strategic management concepts to realworld business scenarios

Course Outcomes

• Understand the value and importance of strategic management in enhancing organizational performance, and develop a well-rounded understanding of strategic management concepts, tools, and processes, enabling them to contribute strategically to organizational success.
• Develop the ability to conduct a comprehensive environmental appraisal, providing valuable insights for formulating effective and adaptive strategic plans in the competitive business landscape
• Cultivate a holistic approach to strategy formulation by considering both internal capabilities and external environmental dynamics, enabling the creation of robust and adaptive strategic plans
• Develop diverse methods and techniques for organizational appraisal, enabling them to conduct thorough analyses and contribute to strategic decision-making processes.
• Acquire the knowledge and skills necessary to navigate the complexities of formulating and executing strategies that enhance organizational performance and competitiveness.

Course Overview

The Course will include the concept of consumer behavior. Its importance in today’s marketing ecosystem, the factors which affects consumer thought process. The different traditional and contemporary models of consumer behavior and their applicability. The course will give insight on the role of personality and attitude in consumer market. Also, it will provide knowledge on influence of culture on consumer decision making process.

Course Outcomes

• Understanding the consumers’ purchase behavior
• Understanding the market segmentation, criteria for selecting a market segment.

Course Overview

This course explores the integration of Information Technology (IT) in effective management strategies and the dynamic landscape of E-Commerce. Students will gain insights into leveraging IT tools for efficient decision-making, resource allocation, and organizational communication within management contexts. The course delves into the intricacies of E-Commerce, covering topics such as online business models, digital marketing, and the role of technology in transforming global business transactions. Through practical applications and case studies, students will develop a comprehensive understanding of how IT drives innovation and operational excellence in the realms of management and E-Commerce. This course equips participants with essential skills to navigate and thrive in the digital age of business.

Course Outcomes

• Understanding the different roles of information technology.
• Understanding of the relation between e-businesses and ICT enabled services.
• Utilize information technology in a variety of fields, such as banking, railroads, financial system, healthcare, and education.
• Recognize information technology security concerns and appropriate responses.
• Identify the key security threats in the E-commerce environment.

Course Overview

Both retailing and rural marketing has great relevance in the modern business scenario. This course covers all the important concepts of retailing, types of retailing, site selection, online retailing, relationship retailing and retailing as a career. The course emphasizes the prospects of rural marketing, the influencing factors of rural marketing, agricultural marketing and cooperative societies.

Course Outcomes

• Students will be able to understand the concept and importance of retailing and take decisions based on it.
• Take decisions regarding retail formats, store locations and relationship retailing
• Take decisions regarding choosing a location for a retail store and the sales & promotion of a retail outlet
• See the opportunities and challenges in Global retailing scenario and the career prospects associated with it.
• Understand rural marketing, factors associate with it and should be able to take decisions in the field of rural marketing.