| Specialization: |
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| Marketing |
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M.B.A. |
L. N. Mishra Institute of Economic Development & Social Change. Patna |
Magadh University |
2004 |
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B.A. |
A. N. College, Patna |
Magadh University |
2002 |
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I.Sc. |
A. N. College, Patna |
BIEC |
1997 |
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S.S.E. |
St. M. G. High School, Patna |
BSEB |
1994 |
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Certificate in Computing |
St. Xavior’s School |
IGNOU |
2000 |
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Certificate in D.M. |
learndigitalwithgoogle |
OU, London |
2019 |
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Certificate in D.T.P. |
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2018 |
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Assam down town University, FCM, Guwahati, Assam |
Associate Professor |
Dec. 2022 |
Till Date |
Teaching, Training, Research, Course Development, Conference, FDP |
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Goapl Narayan Singh University, FMS, Sasaram, Bihar |
Associate Professor |
Sept. 2019 |
Dec. 2022 |
Co-ordinator- BBA-RM Course, UBA, NSS, Teaching, Training, Research, FDP, Conference |
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Takshshila Education Society, SCITS, Karimnagar, TS |
Associate Professor |
Jan 2017 |
Aug. 2019 |
Teaching, Training, Research, Mentoring |
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LNMIEDSC, Patna, Bihar |
Visiting Faculty |
July 2015 |
Jan 2017 |
Teaching, Training, Research, Mentoring |
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Navrachana University, Vadodara, Gujrat |
Assistant Professor |
Jan 2014 |
May 2015 |
Teaching, Training, Research, Mentoring |
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LNMIEDSC, Patna |
Contract Faculty |
Feb 2007 |
Jan 2014 |
Teaching, Training, Research, Mentoring |
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Industry |
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Alkem Labs Ltd. |
Marketing Executive |
Jan 2005 |
Jan 2006 |
Missionary Sales and Promotion |
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Paper Presentation Total 27 International Level 10 |
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(xi) Paper presented on “CONSEQUENCES OF EVOLVING SCAFFOLDING BIOMES ON THE CHARACTER OF PATIENTS IN THE DIGITAL TRANSFORMATION OF THE HEALTHCARE INDUSTRY”., 10th – 12th March 2024, in the International Conference on Women in Multifaceted Research (ICWMR-2024), organised by Gopal Narayan Singh University, Jamuhar, Rohtas, Bihar, India. |
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(x) Paper Presented on “Transforming Tourism through Digitalisation- Analysis of Technological Interventions and user Experiences in the Major Pilgrimage Sites of Assam”., 22nd -23rd December 2023, in the 4th International Conference on “Digital Technology Diffusion: Transforming the Business and Socital Landscape”, jointly organised by FMS, Parul University, Vadodara, India, and, Shalom Business and Technology College, Hawasa, Ethiopia, and, Infolink University College, Hawasa, Ethiopia. |
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(ix) Paper presented on “Determinants of Organisational Commitment in SMEs: Practical Implications”, 26th February 2022, in the International E-Conference on “Paradigm Shift in Business and Management: Emerging Trends & Competitive Strategies”, organised by Institute of Professional Excellence & Management, Ghaziabad, India in collaboration with Nilai Field Research Centre, Malaysiya and Ghaziabad Management Association. |
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(viii) Paper presented on “Women Personal Care Products and Rural Market Penetration: Rural Marketing Implications”, 26th February 2022, in the International E-Conference on ‘Paradigm Shift in Business and Management: Emerging Trends & Competitive Strategies”, organised by Institute of Professional Excellence & Management, Ghaziabad, India in collaboration with Nilai Field Research Centre, Malaysiya and Ghaziabad Management Association. |
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(vii) Paper presented on “On the path of Development in the Social and Computational Era: Indian Agriculture and Allied Sector through Five Year Plans and Beyond” 10th- 11th September, 2021, in International Conference on “Emerging Trends of Technology in Computational and Socialist Era”, held at Gopal Narayan Singh University, Sasaram, Bihar, India. |
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(vi) Paper presented on “COVID-19 and Indian Market: Changing Buyer’s Preference” 31st July – 1st August, 2020, in International Web Conference on “Pandemic Effect and Global Economy: Unseen Challenges & Opportunities Post Covid-19 Diagnosis (IC 2020), organised by Amity University, Patna, Bihar, India. |
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(v) Paper presented on “Shift in Indian Job Market: During and After Pandemic (COVID 19)” 22nd-23rd June, 2020, in International Webinar on Contemporary Issues in Business Management and Information Technology-2020, organised by Amity University, Patna, Bihar, India. |
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(iv) Paper presented on “Indian Ethos- Redefining Management and Leadership”, 15-16, February 2020, in 8th International Conference on – “Bhagavad Gita and Ramayan as Perennial Source of Leadership”, organised by SMS, Varanasi, UP, India |
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(iii) On “Waste-Water and Irrigation: An Ethical Issue” in UGC sponsored International Conference on “LAND-WATER RESOURCES, BIODIVERSITY AND CLIMATE CHANGE” during February 16th -18th 2010; Organised and hosted by departments of Management, Social Work, Humanities, Commerce, Computer Science, Physical Education at the Bhopal School of Social Sciences Affiliated to Barkatullah University, Bhopal, India. |
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(ii) On “Marketing and Promotional Strategies of Pharmaceutical Companies in India- Ethical Evaluation of Pharmaceutical Marketing Professionals” in International Conference on “Strategic Management Of Energy, Environment & Disaster For Sustainable Development” (ICONSMEEDS) during January 11th -15th, 2010; Organised at FMS, Banaras Hindu University, Varanasi, India, sponsored by AICTE; Global Strategic Management Inc., Michigan, USA; DST & Ministry of Environment and Forest, New Delhi; SMS, Varanasi, India; and many others. |
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(i) International Seminar on “WOMEN, WORK AND POVERTY IN BIHAR” during November 7-8th, 2009; Organised by Dept. of Personal Management and Industrial Relations, Patna University and Eastern Regional Centre of the Institute for Human Development (IHD), Ranchi, held at A. N. Sinha Institute of Social Sciences, Patna. And sponsored by ICSSR & U.G.C., New Delhi. |
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National Level 17 |
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(xvii) Paper presented on “Pharmaceutical Industry in India Ethical Evaluation of Marketing and Promotional Practices of Pharmaceutical Marketing Professionals”, in “2 Days National Conference on Advances in Marketing Paradigms for Research, Innovation, and Technology (AMRIT-2023)”, 17th – 18th July 2023, organised by Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India. |
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(xvi) Action research report on “Building Emotional Intelligence and Reliance- Case Method of Experiential Teaching and Learning”, in Faculty Development Program on Building Emotional Intelligence and Reliance- Case Method of Experiential Teaching and Learning, 17th-21st May 2021, organised by Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development, Government of India |
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(xv) Paper presented on “Impact of Corona Crisis on Education Sector: A Case of Gopal Narayan Singh University”, in National Webinar on “Emerging Trends, Issues, Challenges& Opportunities Post Corona Crisis” 30-31 May 2020, organised by Mahatma Gandhi Central University, Bihar. |
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(xiv) On “Study on Restaurants in Vadodara - Strategic and Comparative SWOT Analysis between Fine-Dine and Fast-Food Restaurants” in National Conference on “Recent Trends in Management, Computer Science and Applications” 4th April, 2019, organised by Institute of Management and Research, Khandesh College Education Society, Jalgaon, Maharashtra |
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(xiii) On “Ethical Evaluation of Prescription Habits of Doctors in India” in National Seminar held on 20-21 April. 2018, organised by University College of Commerce & Business Management, Kakatiya University, Warangal, Telangana-506009 |
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(xii) On “CSR and Corporate Governance in Public and Private Sector Organisations in India” in National Seminar on “Corporate Social Responsibility in India: Challenges and Prospects for Socio-Economic Transformation” on 21-22 Feb. 2018, organised by Dept. of Business Management, Satavahana University, Karimnagar, Telangana. |
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(xi) On “Ethics in International Business: A Case Study on Public and Private Sector Organisations in India” in National Seminar on “Vasudhaiva Kutumbakum: Reconceptualising Interconnections & Innovations” on 2-3 April 2016, organised by St. Xavier’s College of Management & Technology, Patna, Bihar. |
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(x) On “CSR Activities of Public Sector and Private Sector Banks in India: A Comparative Study” at National Conference on “Emerging Trends in Management” on February 28th, 2014, organised by the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana. |
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(ix) On “Elimination and Rehabilitation of Child Labour: The Government of Bihar Initiatives” in UGC sponsored National Seminar on “Rights of the Children and Their Development: A Human Rights Perspectives” during February 25th -26th, 2011; Organised by L. N. Mishra College of Business Management, Muzaffarpur, Bihar. |
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(viii) Paper presented on the topic “Women Entrepreneurs: Problems and Prospects in India” in National Conference on Women Entrepreneurship in India” (NACWEI 2010) during October 22nd-23th 2010; Conducted by Faculty of Management Studies, B.H.U., Varanasi, India. |
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(vii) On “Globalisation and The Sectoral Chasm in India” in UGC sponsored National Seminar on “High Growth Trajectory And The State Of Rural Economy In India” during February 16th -17th, 2010, Conducted by P.G. Dept. of Economics, H.D. Jain. College Ara. Bihar, abstract published. Page. 56. |
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(vi) On “Inclusive Growth in India: Some Inspection” in UGC sponsored National Seminar on “High Growth Trajectory And The State Of Rural Economy In India” during February 16th -17th, 2010, Conducted by P.G. Dept. of Economics, H.D. Jain. College Ara. Bihar, abstract published. Page. 64. |
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(v) On “Business Ethics and Corporate Social Responsibility: A Strategic Tool for Sustainable Development.” in the National Seminar on “Management Education in India” held on February 3rd-5th, 2010 at L. N. Mishra College of Business Management, Muzaffarpur. |
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(iv) On “Business Ethics & Corporate Social Responsibility” in National Q.I.P. on Corporate Social Responsibility held during January 11th -16th, 2010; Organised by FMS, BHU. Varanasi. |
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(iii) On “E – Panchayat and Ethics: A Vision.” in National Seminar on “e-Panchayats in Bihar: Impediments and Solutions” held during October 12th -13th, 2009 at Raj Narain College, Hazipur; abstract published, page. 35. |
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(ii) On “Ethical Frameworks of Decision Making in Business and Management.” in National Conference on “Governance and Development – Challenges Ahead” held on October 9th -10th, 2009 at Vignana Jyothi Institute of Management, Hyderabad; abstract published in electronic souvenir of the conference, page.2 |
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(i) On “Factors of Ethical Decision Making” 34th Conference of Bihar Darshan Parishad by organised at B.D. College, Patna during 3rd-5th May 2010. |
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Publications Total 45 (I=33, N=9, P=3) |
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International- 33 Journals- 26 |
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(xxv) R. Srinivasan, Lekshmy P.L, D Anilkumar, Barunjyoti Choudhury, Coral Barboza, Pramod Kumar, “An Extensive Analysis of the Arbitrage Efficiency and Risk Return Dynamics of Investment Strategies in the Indian Equity Derivative Market”, May 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-4, pg.- 14044-51, ISSN: 2148-2403 (Peer reviewed, Scopus), https://kuey.net/index.php/kuey/article/view/6230 |
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(xxiv) M Julias Ceasar, Ashish Kumar Tamrakar, Arushi Mehta, Bhabajyoti Saikia, Pramod Kumar, “An Analysis Of Return Predictability And Technical Trading Strategies In The Indian Capital Market”, May 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-4, pg.- 13496-504, ISSN: 2148-2403 (Peer reviewed, Scopus), https://kuey.net/index.php/kuey/article/view/5817 |
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(xxiii) Pramod Kumar, K K Dhande, N Ashokkumar, U Priya, Geera Anupama, Bhagirathi Tripathi, “Assessing Educational Excellence: A Holistic Examination Of Outcome-Based Education, Accreditation Practices, And Institutional Rankings”, May 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-5, pg.- 14034-43, ISSN: 2148-2403 (Peer reviewed, Scopus) https://kuey.net/index.php/kuey/article/view/6231 |
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(xxii) Pramod Kumar, Karishma Desai, Shweta Loonkar, Mukesh Kumar, Chandra Singh, “Ethical Scrutiny of Marketing and Promotional Practices in the Indian Pharmaceutical Industry: A Comprehensive Analysis of Norms and Perspectives”, June 2024, African Journal of Biological Sciences, Vol. 6, Issue-5, Pg-6135-6149, ISSN:2663-2187 (Peer reviewed, Scopus) b198f39a2acbba2c4657b3ff22f685a7.pdf (afjbs.com) |
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(xxi) Pramod Kumar, Dileep Kumar M., Amena Sibghatullah, Karishma Desai, Shweta Loonkar, Shweta Soman, “Explore The Use Of Blockchain Technology To Create Secure And Transparent Frameworks For Sharing Sensitive Data Across Various Industries, Such As Healthcare And Finance”, April 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-4, pg.- 7020-7029, ISSN: 2148-2403 (Peer reviewed, Scopus) https://doi.org/10.53555/kuey.v30i4.2211 , https://kuey.net/index.php/kuey/article/view/2211 |
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(xx) Suman, A. Karuppannan, M. Maheshwari, Chikati, Srinu, Ahana, Pramod Kumar, “Role of IOT and Blockchain Technology in the growth of digital HRM transformations as a function of Management”, April 2024, Journal of Informatics and Research, Vol. 4, Issue-2, pg.- 396-404, ISSN:1526-4726 (Peer reviewed, ABDC) https://jier.org/index.php/journal/article/view/780 https://doi.org/10.52783/jier.v4i2.780 |
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(xix) Gurmeet Singh Sikh, Sandeep Nandram Dive, Inchara P, Pramod Kumar, Mdhuri Prakash Kamble, Asha Ksrbhsr Shinde, “Digital Marketing Strategies to Improve Customer Experience and Engagement”, April 2024, Journal of Informatics and Research, Vol. 4, Issue-2, pg.- 405-414, ISSN:1526-4726 (Peer reviewed, ABDC) https://jier.org/index.php/journal/article/view/781 https://doi.org/10.52783/jier.v4i2.781 |
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(xviii) Sanjay Kumar, Pramod Kumar*, Sayed Sayeed Ahmad, P. Jayasaradadevi, Sivaram Rajeyyagari, Geetha Manoharan, Venkateswaran Radhakrishnan, “A Novel Approach for IoT-Based Cloud Computing Technology and its Impact on Business Entrepreneurship”, January 2024, International Journal of Intellectual Systems and Applications in Engineering, ISSN: 2147-6799, Vol 12, Issue- 10s, pg.- 624-628, (Peer reviewed, Scopus) https://ijisae.org/index.php/IJISAE/article/view/4427 |
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(xvii) Kumara Swami Samanthula, Pramod Kumar*, Manjunath A, Uppalwar S V, Choudhary R K, Vippamakula S, “Exploring Psoriasis in the Modern Context: Pathogenic Insights, Clinical Profiles, and Herbal Dietary Solutions” December 2023, International Journal of Zoological Investigations, ISSN: 2454-3055, Vol. 9, Issue. 10, pg.- 1327-1337, (Peer reviewed, WOS) http://ijzi.net/Issue/6000146556IssueMS149.pdf https://doi.org/10.33745/ijzi.2023.v09i02.149 |
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(xvi) Pramod Kumar, Nawab Akram, Bhagwan Chandra Sinha, Krishna Gadasandula, Shalini Gupta, j. Anthony Gruze Thangaraj, B. Madhusudhan Reddy, “A Study on Recent Trends of Developments in Business and Financial Marketing”. November 2023, MIGRATION LETTERS, ISSN: 1741-8992, vol. 20, Issue- S8, pg- 1363-1369 (Peer reviewed, Scopus) https://migrationletters.com/index.php/ml/article/view/5468 https://doi.org/10.59670/ml.v20iS8.5468 |
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(xv) Vivek Sharma, Pramod Kumar*, “Marketing Strategies and Challenges for Microfinance Institutions in India: An Empirical Study in the Competitive Financial Environment”, November 2023, in KOREA REVIEW OF INTERNATIONAL STUDIES, ISSN: 1226-4741, Vol. 16, Issue- S09, pg.-161-172 (Peer reviewed, ABDC-‘C’, EBSCO, EconLit) https://kristudies.org/vol-16-issue-09-sp/#lzizwrlujbcalzpzfoxqyyuioibwtrxfosgi |
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(xiv) Atta Kishor Kumar, Manisha Aeri, Akhilesh Sharma, Juhie Agarwal, Pramod Kumar, Tanna Raghu (Feb. 2023) “Secured Supply Chain Management System for Fisheries through IOT”, in Measurement: Sensors, Vol. 25, ISSN: 2665-9174, (Peer reviewed, Scopus) https://www.sciencedirect.com/science/article/pii/S2665917422002665?via%3Dihub |
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(xiii) S. K. UmaMaheswaran, Pramod Kumar*, Bindoo Malviya, Parulkumari Bhati, Archana Saxena, R Gopinathan (May 2022). “A Conceptual Distributed Framework to Support the Role of Machine Learning in Marketing Management”, in Manager – The British Journal of Administrative Management, pg.-73-84, Vol:58, Issue (S2) ISSN: 1746-1278 (Peer Reviewed, ABDC-‘C’, CNPIEC, CABS, EBSCO, ProQuest…) https://tbjam.org/vol58-special-issue-02/ |
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(xii) Savitha Nair, Dileep Kumar M., Pramod Kumar, Priya Sachdeva, Manisha Semwal (May 2022); “Women personal care products and rural market penetration: Rural marketing implications”, in International Journal of Health Sciences, Vol:6, Issue (S3), ISSN: 2550-696X, pg.- 4794–4811 (Peer Reviewed, Scopus-Q3) https://doi.org/10.53730/ijhs.v6nS3.6957 |
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(xi) Dileep Kumar M, Manisha Semwal, Karisma Desai, Priya Sachdeva, Pramod Kumar, Normala S Govindarajo (Feb 2022). “Determinants of organisational commitment in SMEs: Practical implications”, in Manager – The British Journal of Administrative Management, I Vol:58; Issue 147 ISSN: 1746-1278, pg.- 193-209 (Peer Reviewed, ABDC-‘C’, CNPIEC, CABS, EBSCO, ProQuest) https://tbjam.org/vol58-issue-147/ |
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(x) A. L. Chakraborty, Pramod Kumar* (2022). “Management Re-demarcated – Investigation and Ethical Restitution”, Empirical Economics Letters, Volume 21, Special Issue on Reflections on Showing Processual Research on Management and Economics, Special Issue 3, pg.-81-92, February 2022, ISSN: 1681-8997 (Peer Reviewed, ABDC-‘C’, AEA, EconLit, Cabell’s Directory) http://www.eel.my100megs.com/volume-21-number-february-3-special-issue.htm |
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(ix) Adnan, S.A., Pramod Kumar (2021). “Role of Microfinance in Economic Development”, Adhyayan: A Journal of Management Sciences, Volume- 11 Issue-2, pg- 22-30. DOI: 10.21567/adhyayan.v11i2.4, Print ISSN: 2249-1066, Online ISSN: 2455-8656 (Peer Reviewed Journal, EBSCO, Ulrichs-Web, J-Gate, PKP Index, Cross-ref) https://smsjournals.com/index.php/Adhyayan/article/view/2465 |
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(viii) Govindarajo, N. S., Kumar M, D., Shaikh, E., Kumar, M., & Kumar, P. (August 2021). Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance. Etikonomi, 20(2), 239 – 258. https://doi.org/10.15408/etk.v20i2.20143 E-ISSN- 2461-0771 (Peer Reviewed Journal, ESCI- WOS, ABDC-C, EBSCO, OAJI, DRJI)) Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance | Govindarajo | ETIKONOMI (uinjkt.ac.id) |
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(vii) A. Sharma, B. Rohidas*, Pramod. Kumar (October 2021). “Crowdfunding and Entrepreneurship Development for Inclusive Growth” in “Vidyabharati International Interdisciplinary Research Journal”, 2021, Special Issue on Emerging Techniques in Interdisciplinary Sciences, Part-9, Pg.-1883-1889, ISSN- 2319-4979, (Peer Reviewed Journal, WOS, ISI, ASI Germany) http://www.viirj.org/specialissues/2021/SP2110/Part%209.pdf |
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(vi) Pramod Kumar*, Ashu Jain (2020). “Factors Influencing College Choice in LTZ College: Case Study” in Qualitative and Quantitative Research Review, Malaysia; Vol 5, Issue 3, ISSN- 2462-2117, (Peer Reviewed International Journal) https://nfct.co.uk/wp-content/uploads/journal/published_paper/volume-5/issue-3/sSNeMnad.pdf |
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(v) Pramod Kumar* (2020). “Strategic Distribution of Pharmaceutical Products in India - Overview of Ethical Guidelines of OPPI” in Adhyayan: A Journal of Management Science; Vol (10) Issue-1, Pg.- 23-30; Print ISSN: 2249-1066, Online ISSN: 2455-8656 (Peer Reviewed Journal, EBSCO, Ulrichs-Web, J-Gate, PKP Index, Cross-ref) http://smsjournals.com/index.php/Adhyayan/article/view/1989 |
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(iv) Pramod Kumar*; “Case of Pharmaceutical Marketing in India: Ethical Frameworks of Decision Making”, in Review of Research Journal; Vol.8, Issue.8, ISSN: 2249894X, UGCLN: 48514, 2019 |
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(iii) Pramod Kumar*, Asma Banu; “Study on Restaurants in Vadodara - Strategic and Comparative SWOT Analysis between Fine-Dine and Fast-Food Restaurants” in Research Journey, pg-126-133, Special Issue-178, ISSN- 2348-7143, Impact Factor(SJIF)- 6.261, UGCLN: 40705, April 2019, DOI: 10.13140/RG.2.2.21172.91526 http://www.researchjourney.net/admin/uploads/special_issue/20190508064308.pdf |
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(ii) Pramod Kumar*; “CSR and CG in International Business: Study on Public and Private Sector Organisations in India” in International Journal of Technology and Business Management, pg.-19-28, Vol-7, Issue-1, January-March 2018, ISSN: 2319-6815, UGCLN: 63859 https://www.researchgate.net/publication/325895433_CSR_and_CG_in_International_Business_Study_on_Public_and_Private_Sector_Organisations_in_India |
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(i) Abhijeet Kumar*, Pramod Kumar; “Study of Promotion Mix tools in Changing Dimensions of Rural Markets” in Interdisciplinary Journal of Contemporary Research, An International Refereed Research Journal, Vol.- 1, pg.- 157-162, October-November, 2014, ISSN: 2393-8358, UGCLN: 48416 https://www.researchgate.net/publication/325895401_Study_of_Promotion-Mix_Tools_in_Changing_Dimensions_of_Rural_Markets |
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Accepted in Journal/Edited Book/ Proceedings |
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1. Chapter in Springer Book Scopus Indexed |
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Full Books- 3 |
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(iii) Pramod Kumar*; Pharmaceutical Marketing In India- Ethical Perspective, LAP LAMBERT Academic Publishing, Mauritius, 2018, ISBN: 978-613-9-90000-8 https://www.morebooks.de/store/gb/book/pharmaceutical-marketing-in-india/isbn/978-613-9-90000-8 |
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(ii) R Mathan, Mukesh Kumar, Pramod Kumar, Nawab Akram, Principles of Management, Scientific International Publishing House (SIPH), India, 2022, ISBN: 978-93-5625-271-4 https://dl.flipkart.com/s/brTOkaNNNN |
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(i) Mukesh Kumar, Pramod Kumar, RKV Reddy, G Saravana Kumar; Marketing Management, BOOK RIVERS, India, 2022, ISBN: 978-93-5515-515-3 https://dl.flipkart.com/s/sHwL8XuuuN |
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Chapter in Edited Book- 5 |
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(v) Pramod Kumar*, (May 2024), Nitu Maurya, Keerthiraj, Somanchi Hari Krishna, Geetha Manoharan, Anupama Bharti; “Evaluating the Impact of Healthcare 4.0 on the Performance of Hospitals”, in “Human Cancer Diagnosis and Detection Using Exascale Computing”, published by Wiley-Scrivener, https://onlinelibrary.wiley.com/doi/10.1002/9781394197705.ch1 |
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(iv) P. Kumar*, P. K. Tomar, S. Bharti, S. Naredla, R. K. Ibrahim and M. Bader Alazzam, "Maximizing the Potential of Artificial Intelligence in Digital Marketing," 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), Greater Noida, India, May 2023, pp. 2736-2741, Chapter No.- 552, E-ISBN:979-8-3503-9926-4, PoD-ISBN:979-8-3503-9927-1, INSPEC Accession Number: 23485129 (Peer Reviewed, WOS, Scopus) DOI:10.1109/ICACITE57410.2023.10183113 Maximizing the Potential of Artificial Intelligence in Digital Marketing | IEEE Conference Publication | IEEE Xplore |
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(iii) Ambashtha, K.L., Kumar, P. (2023). “Online Fraud”. In: Gupta, C.M. (eds) Financial Crimes. Springer, Cham. ISBN 978-3-031-29089-3, ISBN 978-3-031-29090-9 (eBook) https://doi.org/10.1007/978-3-031-29090-9_7 Online Fraud | SpringerLink, |
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(ii) Pramod Kumar* (2011), “Machhi Chips” pg.- 87-90., as a case study in “Case Studies in Marketing”, published by Dorling Kindersley (India) Pvt. Ltd. in Pearson Casebook Series, ISBN13: 978-81-317-5633-1, DOI: 10.13140/RG.2.2.25215.00164 https://www.researchgate.net/publication/275901641_Macchi_Chips_-_A_Case_on_New_Product_D evelopment , https://www.amazon.in/Studies-Marketing-Kanwal-Nayan-Kapil/dp/8131756335 |
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(i) Chandra Singh, Pramod Kumar*, S D Singh; “Women Entrepreneurs: Problems & Prospects in India” pg.- 94-101, in “Women Entrepreneurship Development: Issues and Perspectives”, published by McMillan Publishers India Ltd., 2010, ISBN: 978-0230-33150-5 DOI: 10.13140/RG.2.2.12160.23047 https://www.researchgate.net/publication/275909553_Women_Entrepreneurshi_Problems_and_Prospects_in_India |
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National- 12 Journals- 4 |
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(iv) Pramod Kumar*, Sudhir Sharan; “Marketing Mix of Pharmaceutical Industry in India: An Exploration” in KBSCMR’s Journal of Management Research, pg.- 50-71, Vol. 1, May 2013, ISSN:0975-1513 https://www.researchgate.net/publication/272376646_Marketing_Mix_of_Pharmaceutical_Industry_in_India_An_Exploration |
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(iii) Pramod Kumar*, Chandra Singh; “Ethical Frameworks of Decision Making: A Case Study on Marketing of Pharmaceutical Products” in gyanpratha, ACCMAN Journal of Management, pg.- 25-32, Vol.2, Issue No.2, June 2010, ISSN:0975-0584 |
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(ii) Pramod Kumar; “Supply Chain of Pharmaceutical Products” in Masterstrokes, pg.- 26-32, Vol.7 No.4, Oct-Dec, 2010, ISSN:0972-9895 |
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(i) Pramod Kumar; “Maulana Majaharul Huq: Ek Parichaye”, in souvenir of Annual Day of MMHAPU, 2016. |
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Chapter in Edited Book- 5 |
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(v) Ashu Jain*, Pramod Kumar, “Post Pandemic Business and Industry Operation: A Win-Win Situation for Employees”, pg.- 149-156, in “Reskilling and Upskilling for Future Industry and Business”, Published by Shree Vinayak Publication, Agra, ISBN: 978-9391267-01-8, 2022 |
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(iv) Pramod Kumar*, Mukesh Kumar; “Impact of Corona Crisis on Education Sector: A Case of Gopal Narayan Singh University, in “Emerging Concepts in Management”. Published by ABS Books, Delhi, Kyrgyz (Kyrgyzstan), Kunming (China)., ISBN: 978-81-951369-3-3, 2021 |
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(iii) Asma Banu*, Pramod Kumar; “A Study of Financial Performance Analysis of Honda Showroom, Karimnagar”, pg.- 136-140, in PARADIGM SHIFTS IN MANAGEMENT PRACTICES”, published by Paramount Publishing House, Hyderabad, ISBN : 978-81-939248-9-1, 2019 |
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(ii) Pramod Kumar*; “Business Ethics and Corporate Social Responsibility: An Innovative Tool for Sustainable Development” pg.- 287-300, in “Creating Values through Innovations”, published by Shree Publishers & Distributors, New Delhi, 2011, ISBN: 978-81-8329398-3, DOI: 10.13140/RG.2.2.27731.58409 |
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(i) Chandra Singh, S D Singh, Pramod Kumar*; “Elimination and Rehabilitation of Child Labour: The Government of Bihar Initiatives” pg.- 111-123, in “Rights of Children and their Development, published by Tirupati Urmilla Pallavi Prakashan, Patna, 2011, ISBN:81-88648-10-8, DOI: 10.13140/RG.2.2.36067.76326 |
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Patent |
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Granted/ Awarded/ Published/ International/ National Total-3 |
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(iii) Copyright Applied/Published in Journal- Title of the Work- Human Centric Approach of Development In Dynamic And Technology Driven Environment: A Sustainable Business model For Industry 5.0, Diary Number- 12576/2023-CO/L, Class of Work- Literay/Dramatic, Communication Address- AdtU, 2023 |
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(ii) Design Patent Filed/Published in Journal- Smart bandage filled with silver nanoparticles to heal the wounds faster, Application Number: 371138-001, Cbr Number: 206250, Cbr Date: 21/09/2022 12:59:23 |
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(i) Filed/Published in Journal – Title-A systematic approach to analyse the Impact of E-business to create a Sustainable Business Environment; Field of Invention- Computer Science, Application Number- 202241047507, DOF- 21/08/2022, Publication Date (U/S 11A)- 02/09/2022 |